Just this week it was announced by PokerStars holding company Rational Group that they would indeed be re-entering the US market after a deal was made with Atlantic City's oldest casino, Resorts Casino Club. First to confirm the deal with the online poker giant was Resorts' chairman Morris Bailey who said, “This is another blue chip partner for Resorts to complete a wonderful series of brands – Mohegan Sun, Margaritaville and now PokerStars.” There was of course big smiles and pats on the back all round as Rational Group CEO Mark Scheinberg stated, “Resorts is a fantastic partner for us and we are looking forward to launch PokerStars in the U.S. in association with the other quality brands Resorts has brought to Atlantic City. We are very happy to invest in New Jersey and we are excited about building a successful relationship with Resorts.”
The agreement is still of course pending approval by the New Jersey regulators and will take a while to come to fruition, but the foundations have been laid. It's not the first time PokerStars have attempted to gain a foothold in the new regulated US market via the New Jersey avenue and its deal and subsequent collapse of said deal with the Atlantic Club Casino is well documented. That time around the AGA had a few words to say about Stars, and non of them very positive, stating that the online poker company was a criminal enterprise and should not be allowed to do business in the Garden State. The end of that deal saw Stars out of pocket by $11 million, and let's hope this one works out a little better. This particular deal leaves only 2 Atlantic City casinos left without an online partner, the previously mentioned Atlantic City Club and Revels Casino, the newest casino in town.