Poker, especially Texas Hold'em , has become very popular in the past 10 years. With the help of the internet, poker has been marketed into an internationally played and watched competitive game of skill and luck. The poker boom has created, and opened, markets for companies that produce and sell poker merchandise. Any poker player can now buy the items necessary to have a friendly match with friends or co-workers. The process is quite simple; any player remotely familiar with poker can tell what they would need in order to play. There are also many venues through which the player can find the poker merchandise, whether it is a physical location or online.