The month of March saw online casinos in New Jersey bring in just a little more than they did in February, however poker was at a standstill and land based casinos in Atlantic City continued to struggle. Although the revenue being generated by regulated online casinos in New Jersey is not what the state expected or forecasted, there has been slight growth each month, which is some compensation, and in March that growth was 15% over February with online casinos winning $11.9 Million. There’s also an increase in registered accounts, up by 18% in fact, with the Division of Gaming Enforcement reporting that 292,000 people have now registered accounts in the state. Figures show that online poker dropped a little on day to day revenue, but nothing significant at all.
Revenue from land based Atlantic City casinos was also reported and year on year numbers show a 7% decrease on 2013, however there were 12 casinos operating at that time with the Atlantic Club Casino still in business. The bigger picture is that when both land based activity and online casino activity is combined, and bearing in mind that there was no online activity in March 2013 there is still a decrease in revenue by 2%. The small $11.9 Million in winnings did nothing to turn the overall declining numbers around, and that’s possibly the worrying thing. In previous months low numbers could be attributed to lack of consumer knowledge or little marketing activity, but that is simply not the case anymore, as online casinos have been to market and even announced large sponsorship deals with professional sports teams. On the upside, month on month numbers show things are improving slightly regarding online activity, and it will still be sometime before the worth of online gambling in New Jersey can be fully evaluated.