PokerStars Introducing Major Changes and a Marketing Revamp

Eric Hollreiser, the Vice President of Corporate Communications for the Canadian gambling giant Amaya Inc., has announced recently that PokerStars, who is known to be the world's largest online card room, will be undergoing significant changes during 2016.

Mr. Hollreiser explained that the website will have their current VIP program eliminated and they will be replacing it with a new one they will also be introducing new gaming products at the same time launch the "broad-based consumer marketing campaigns", this includes the ones featuring football stars Cristiano Ronaldo and Neymar Jr. These changes will be implemented for this very popular poker site with the aim of improving existing players experience and to attract new players into their systems

He also noted that PokerStars will be launching new policies to reinforce human competition when they limit certain of the third-party software programs that offer players unfair advantages over others.

When commenting on the new VIP Steps program, Mr. Hollreiser said that for 95% of their players it would be the most obvious change. He said that the site will also be replacing their current variable FPP currency with one that is more constant, StarsCoin.

VIP players who are on BronzeStar to GoldStar will be receiving similar rewards to the current one although the PokerStars' loyalty program will be revamped in ways that will be encouraging of competitive play over high volume play.

Mr Hollreiser said that the highest volume as well as the high stake players would have their rewards reduced and will be rewarding players for skills rather than just volume playing. He continued that this was the whole idea of poker, demonstrating skills when playing against other players.

The new changes of the PokerStars' VIP Club will be effective from January 1, 2016.

PokerStars is plans for the future is to invest more in marketing campaigns that should attract the attention of new players and to re-ignite lapsed players interest. Mr. Hollreiser added that the future will see their investments include important research, development activities and initiatives, to be rolled out early in 2016, this includes a new PokerStars-branded app that would significantly change poker in its current form.