The Amaya-owned online poker brand, PokerStars, has announced that they intend to make a series of major changes to their VIP programme, policies, promotional campaigns, and various other features in order to enhance player experience.
From January 1, 2016, the brand will be introducing a ‘VIP Steps’ programme which will alter the Frequent Player Points (FPP) system and will feature a new currency in ‘StarsCoin’, which will operate under a constant value instead of a variable one.
All VIP Club rewards will be capped at 30%, customers who are on ‘PlatinumStar’ level will notice a 10% drop in in their overall rewards, however the ‘BronzeStar’ and ‘GoldStar’ rewards will remain at a similar level to present. Achieving the ‘Supernova Elite’ status will give players more rewards and capped at 45% for 2016.
In addition, limits are lifted for VIP Player Points (VPP), for pot-limit, and no-limit games, with blinds of $5/$10 or higher, for the eight-game with limits of $10/$20 or higher, and also other limited games that feature blinds of $10/$15 or higher.
Eric Hollreiser, the vice-president of Amaya’s corporate communications, said that PokerStars today has unveiled a comprehensive plan in order to enhance the playing experience for their players and to enhance the fun and social aspects of online poker, at the same time retaining and attracting more players to the game.
He continued that Poker was a fun game that players love and their responsibility was to make sure that each player at PokerStars regardless of their skills level, new, recreational or advanced are able to enjoy the game.
This move was initiated recently after PokerStars unveiled changes to their policies for third-party software, and many of these tools are now being banned.
PokerStars has also revealed their plans for increasing their marketing activity in conjunction with their partnerships with the professional footballers, Cristiano Ronaldo and Neymar Jr.
These changes said Mr Hollreiser, will only have a direct effect on a small number of players and is intended to build upon their responsibility at providing a level playing field for all their players.