Party Poker Traffic Down Despite Zynga Launch

Not the best news for Party Poker as even though Zynga poker was added to the network recently the weekly average traffic has fallen. The Party network which also includes bwin and World Poker Tour in its numbers has fallen a little behind Playech's iPoker Network and it now sits alongside Full Tilt. There are of course more rooms on the Party network and the numbers have raised a few industry eyebrows, although it's very early days for Zynga's venture into the real money market, and how much can actually be read into these numbers is somewhat debatable. The seven day cash average is down from 3,150 on the day that ZyngaPlusPoker went live to real money players in the UK to 3,000. Not the biggest drop in numbers, and not too much of a worry one would assume however it's not the direction that was expected.

It did however experience a 24 hour peak that saw it rise above Full Tilt Poker and indeed iPoker, if only for a short time, proving that there are players around. It must be remembered that these numbers have yet to include the potential players from Facebook, as a change in contract details now allows players from the social media site, however this has yet to be launched and will no doubt make a difference. Zynga is under the license of in Gibraltar after a deal was reached last year. Following the launch of the new Zynga site, Barry Cottle, Zynga's chief revenue officer stated that, “Our long term vision is to offer our players the next generation of real money games on multiple platforms in regulated markets worldwide.”