PokerStars Enters New Jersey Online Poker Market
After what seems like an eternity, PokerStars has finally been approved by the New Jersey Division of Gaming Enforcement and although the actual launch date has not as yet been provided, for many of those concerned, that won't be an major issue. It was the formal green light that the world's biggest online poker room was waiting for and now that they have it, they're ready to re-enter the US online poker market.
This means that the partnership between PokerStars and Resorts Casino in Atlantic City will finally see some action and the amount of time it took to approve the license has been put down to the lengthy investigation that was carried out, with over 70 people interviewed and visits to PokerStars offices around the world. The full report will be available on the Dept of Gaming website in the coming days.
This is a huge step for PokerStars and after an absence of four years it's back in the US, albeit only a small part of it, so what does this mean for online poker in New Jersey? Well it means more competition for the existing rooms, who, let's be honest here are not having the best of times as it is. The revenue generated by online poker in the Garden State is nowhere near what was expected and it's likely that Stars will attract many players away from the likes of 888, Party Poker and WSOP.com when it launches, however it's also probable that with the marketing budget that PokerStars will no doubt have that online poker in the state could be given a general boost.
PokerStars, now owned by Amaya will see this as a huge success after the pulling out of the US market back in 2011, and now all that players are waiting on is a launch date, while those existing rooms may want to start thinking about how to keep their players at their tables.