PokerStars Launches US Facing App

After a successful beta test run of its app for Facebook, a version of the site built for social media, Stars have released a application for the US market. As Facebook now allows real money games on the site, to UK players, many see this as first step in Stars going down that route. However the US version will of course be strictly play money and it's more of a branding exercise. The mobile offering offers both iOS and Android versions and although aimed at the states is available for use in all markets. Liquidity will be pooled from all markets and games on offer include Texas Holdem and Omaha Hi/Lo. Since pulling out of the US market Stars has of course been playing by the rules and as Nevada is a closed door to the online giant, at least for a fair few years due to the bad actor clause, it has been focusing on New Jersey. It hopes to complete the purchase of the Atlantic Club Casino in Atlantic City to boost it's US presence and the app will also do nothing but enhance that.

The application itself will allows players to access a few features, including play on multiple tables, use a chat function and gives players access to tournaments, along with offering Zoom tournaments, Stars very own fast fold game. It's now live in the App Store and of course Google's Play Store for Android users. Currently Stars ranks second in the world as far as free play poker goes, behind Zynga, due to their immense presence on Facebook. The app will surely boost traffic, but the whole point of this exercise is to boost awareness to a new generation of players, maybe those that missed out on PokerStars first time round in the US.